Anyone Can Be a Baristan, Caffino Offers Instant Coffee at a Home Made by ExpertsJune 6, 2022
The term ‘Baristan’ at first glance is similar to the word ‘Barista’ or the coffee brewing profession. This has been the subject of much debate on social media in recent times.
The name Baristan itself is a concept and term introduced by packaged instant coffee products from PT Sumber Kopi Prima or better known as Caffino for coffee connoisseurs in Indonesia which is an acronym for ‘Instant Coffee Barista’.
CEO of PT Sumber Kopi Prima, Ihsan Mulia Putri said, the term and concept of ‘Baristan’ is Caffino’s way of facilitating coffee lovers so that they can still enjoy a glass of premium quality coffee by making their own at home.
“Without having to have special skills, with Caffino anyone can feel the sensation of making a cup of coffee with quality that is not inferior to coffee in a favorite shop or cafe,” he said at the ‘Baristan-Quality Coffee Solutions at Home’ Press Conference which was held online through the ZoomMeeting application. , Tuesday (22/3/2022).
Ihsan added, that the concept and term were originally inspired by drinking good and quality coffee. Many people want to drink good and quality coffee, they have to go to a cafe and the results of the barista’s concoction, but in this pandemic situation, not many people can leave the house, let alone some cafes are limited.
“That’s why we put out the term baristan or someone who is an expert in making instant coffee, so there’s no need to go to a cafe but can drink good coffee through Caffino at home,” he said.
Furthermore, Ihsan explained that the spirit of ‘Baristan’ carried by Caffino could not be separated from the pandemic situation which forced people to reduce activities outside the home such as going to coffee shops. Brewing your own instant coffee at home is considered to be a solution as well as a sensation in enjoying coffee. However, so that the taste does not disappoint, instant coffee products are needed that have premium and quality ingredients.
Each variant of Caffino has the advantage of a stronger coffee taste because it is made from premium ingredients, namely real coffee and real milk. Even for coffee fanatics, the Caffino Dark Cappucino variant has the addition of granule topping from real coffee. So that in every sip, the coffee will taste strong, like the quality of a barista-style coffee in a cafe,” he concluded.
Professional Barista, Muhammad Aga who was present at the press conference session also spoke up. Regardless of the debates that arise, drinking coffee has become a deep-rooted culture in most Indonesian people.
“So if the baristan concept is about how to enjoy good coffee, it doesn’t matter. The Dark Cappuccino variant launched by Caffino is also delicious and can be made easily at home,” said Aga.
The winner of the 2018 Indonesia Barista Championship added that there are many positive things and impacts that are formed from the habit of drinking coffee, without having to discriminate about the choice of types of professionally blended coffee or instant coffee. To produce quality coffee drinks, the most important thing is to use ingredients that also have quality.
This applies to both professional baristas and laypeople. “I see that Caffino is guaranteed from the quality of the basic ingredients of coffee and milk. So even ordinary people can have choices and ways to make their own coffee, which results are also delicious and of good quality,” said the barista who also played in the film Filosofi Kopi.
The same thing was also expressed by the Champion of MasterChef Indonesia Season 7, Chef Jerry Andrean. He mentioned coffee as one of the favorite drinks of the Indonesian people which can be enjoyed in various ways and opportunities.
Chef Jerry assessed that Caffino instant coffee could be the right choice for people to make their own coffee drinks easily without losing the quality that is often identified with cafe coffee.
“Just like cooking, making coffee that is considered delicious doesn’t always have to be with complicated methods or techniques. There are times when in a simple way, we can make a delicious coffee dish. For example, with Caffino Dark Cappuccino coffee, as long as the temperature and the amount of water are right and the brewing method is correct, a cup of coffee will definitely taste great,” said Chef Jerry.
The same thing was also expressed by the figure of the program, Livy Renata. Claiming to have never tried instant coffee and was used to coffee served in cafes, this program immediately ‘fell in love’ with the taste that Caffino coffee offered.
“Frankly, Livy rarely drinks instant coffee, when she drinks coffee, it’s usually in a cafe. I just found out now that it turns out that Caffino instant coffee can taste this good. It’s also easy to make, Livy can also make her own and it’s definitely delicious,” he explained with a laugh.