Social Media Was Excited About Baristan, It Turns Out That It MeansJune 6, 2022
Baristan, a term that has sparked a polemic among coffee lovers on social media, has a meaning behind it. This term is at first glance similar to the word ‘ Barista ‘, a profession that is an expert in concocting coffee drinks.
Through the Caffino Virtual Press Conference – Baristan: Quality Coffee Solutions at Home via IG Live and Zoom on Tuesday (22/03/2022), finally, the public was introduced to ‘Baristan’ which is an acronym for ‘Instant Coffee Barista’.
The concept and term ‘Baristan’ was introduced by packaged instant coffee products from PT Sumber Kopi Prima, Caffino for coffee connoisseurs in Indonesia.
CEO of PT Sumber Kopi Prima, Ihsan Mulia Putri, said that the term and concept of ‘Baristan’ is Caffino’s way to facilitate coffee lovers to enjoy a glass of premium quality coffee by making their own at home.
“Baristan or Instant Coffee Barista is actually a passion that we spread to all coffee lovers in Indonesia. That anyone can and can definitely make a delicious cup of instant coffee just like coffee in a cafe. Caffino, especially the Dark Cappuccino variant, can be the right choice to become an Instant Coffee Barista and enjoy quality coffee,” explained Ihsan.
Ihsan explained the spirit of ‘Baristan’ that was carried by Caffino could not be separated from the pandemic situation which forced people to reduce activities outside the house such as going to coffee shops.
Brewing your own instant coffee at home is considered to be a solution as well as a sensation in enjoying coffee. However, so that the taste does not disappoint, instant coffee products are needed that have premium and quality ingredients.
“Each variant of Caffino has the advantage of having a stronger coffee taste because it is made from premium ingredients, namely real coffee and real milk. Even for coffee fanatics, the Caffino Dark Cappucino variant has the addition of granule topping from real coffee. So that in every sip, the coffee will taste strong like the quality of coffee like a barista in a cafe,” he said.
On the same occasion, Professional Barista Muhammad Aga, assessed that drinking coffee is a culture that has been rooted in most Indonesians for a long time.
According to the 2018 Indonesia Barista Championship Champion, there are many positive things and impacts that are formed from the habit of drinking coffee, without having to discriminate about the choice of professional blended coffee or instant coffee.
“For me, to produce quality coffee drinks, the main thing is to use ingredients that also have quality. This applies to both professional baristas and laypeople. I see that Caffino is guaranteed from the quality of the basic ingredients of coffee and milk. So even ordinary people can have choices and ways to make their own coffee, the results are also delicious and of good quality,” explained the figure who also played in the film Filosofi Kopi.
The same thing as with the Champion of MasterChef Indonesia Season 7, Chef Jerry Andrean who said that coffee is one of the favorite drinks of the Indonesian people which can be enjoyed in various ways and opportunities.
According to Jerry, instant coffee from Caffino can be the right choice for people to make their own coffee drinks easily without losing the quality that is often identified with cafe coffee.
“Just like cooking, making coffee that is considered delicious doesn’t always have to be with complicated methods or techniques. There are times when in a simple way we can make a delicious coffee dish,” explained Chef Jerry.
The enjoyment of Caffino coffee is also recognized by the currently popular celebrity and coffee connoisseur, Livy Renata. The figure who is popular because of his innocence and high-class lifestyle even admits that he has almost never tasted instant coffee in his entire life. Accustomed to serving coffee in cafes or restaurants, Livy was surprised when she first took a sip of Caffino coffee.
“Frankly, Livy rarely drinks instant coffee, when Livy drinks coffee, it’s usually in cafes. I just found out now that it turns out that Caffino instant coffee can taste this good. I think if it’s easy like this, Livy can also make her own and it’s definitely delicious. Maybe next time Livy will actually become a Baristan,” he laughed.
Departing from an understanding of the consumer’s desire to be able to enjoy quality coffee anytime and anywhere, PT Sumber Kopi Prima with the Caffino Brand is determined to present quality coffee in the form of sachets.
The Caffino is also available in various variants, such as Classic latte coffee, Mocca latte coffee, and Choco Hazelnut coffee latte. Caffino Bold premium coffee latte, coffee, and the latest variant of Caffino Dark Cappuccino with Original Coffee toppings can be an option for those of you who like a strong coffee taste.